Last week I attended a conference about the future of publishing called The Next Chapter. And no, we didn’t all sit in a corner crying and gnashing our teeth. There is a bright, beautiful future for publishing—content providers and distributors just need to be willing to embrace and run with change.
I got really fired up listening to Asi Sharabi tell the tale of his journey creating Lostmy.name, a company that creates storybooks you custom order to include your child’s name. I really appreciated how honest he was about the obstacles he and his team had to navigate and push through to make their vision a reality. On their website they explain it like this:
"The thing is, even putting up a shelf usually turns out about a million times more complex and difficult than you’d imagine. Being able to create a different book for every single name in the whole entire world… That’s tough. Oh, that’s a biggie."
Asi passed around a couple of books for us to see what the finished product was like. When the purple covered girl’s book was passed to me, I flipped it open and was swept away with excitement—it was my name! The stars have aligned! A spell has been spun! This book is for me!
Can you imagine how a child would feel?
Granted, I have the mentality of an eight-year-old.
After the conference I had the chance to speak with Asi and he was kind enough to insist I take the book.
The future of publishing is exciting, my friends.
For many media companies meaness is profitable. Controversy sells. If you look at some of the most popular websites they are just like sensational newspapers that use celebrity and political scandal to make money.~
From her talk at The Conference in Malmö, Sweden, 2013
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